In this blog, we take a look at Agile NPD (New Product Development), what it is, why it matters and how it could benefit your business. Topics include;
<ol>
<li dir="ltr" aria-level="1">
What is Agile Methodology?
</li>
<li dir="ltr" aria-level="1">
What is Agile NPD and why does it matter?
</li>
<li dir="ltr" aria-level="1">
Agile for FMCG&nbsp;
</li>
<li dir="ltr" aria-level="1">
Being more Agile - The benefits you&rsquo;ll see!
</li>
</ol>
&nbsp;
<h3 dir="ltr">What is a Agile Methodology</h3>
&nbsp;
Coming from a software development background, it&rsquo;s no surprise that our founders are big fans of Agile methodology. Software development and Agile pretty much go hand in hand, providing an iterative and flexible approach to development and project management. They emphasise collaboration, adaptability, and customer feedback throughout the development process.&nbsp;
&nbsp;
Key principles and characteristics of Agile methodology include:
<ul>
<li dir="ltr" aria-level="1">
Iterative and incremental development: Projects are divided into small, manageable increments called iterations. Each iteration aims to produce a potentially shippable product increment.
</li>
<li dir="ltr" aria-level="1">
Customer-centric approach: Customers and stakeholders are involved throughout, to ensure that the product meets their needs and expectations.
</li>
<li dir="ltr" aria-level="1">
Adaptability and Flexibility: Teams can respond to changes quickly and adjust their approach accordingly.
</li>
<li dir="ltr" aria-level="1">
Cross-Functional Teams: Agile teams are typically small, cross-functional groups that include members with various skills (e.g., developers, testers, designers) necessary to deliver a product increment.
</li>
<li dir="ltr" aria-level="1">
Collaboration and Communication: Daily stand-up meetings, frequent communication, and continuous feedback help ensure everyone is aligned and aware of project progress.
</li>
<li dir="ltr" aria-level="1">
Transparency: Progress, challenges, and project status are made visible to all team members, stakeholders, and customers. Transparency helps in identifying and addressing issues promptly.
</li>
<li dir="ltr" aria-level="1">
Continuous Improvement: Agile promotes a culture of continuous improvement, encouraging teams to reflect on their processes and outcomes regularly and make adjustments to enhance productivity, quality, and efficiency.
</li>
</ul>
Teams often choose and tailor a specific Agile framework (e.g. scrum, kanban, lean) based on the nature of their project and team dynamics.
 
<h3 dir="ltr">What is Agile NPD and why does it matter?</h3>
&nbsp;
Agile NPD - New Product Development - involves applying the same principles of agile methodology to developing products and services.&nbsp;
In traditional New Product Development (NPD) processes, development follows a linear or waterfall approach, where each stage has its defined set of tasks and requirements. However, this can lead to challenges when requirements change, or if customer feedback is received late in the process. Involving the customer throughout the process is a critical part of ensuring that the marketing mix (price, product, packaging, place, promotion, people, physical-evidence and process) is one that is attractive to customers and makes them want to spend more.
A great example of where Agile NPD can be used to the best effect is in rapid prototyping and testing of advertising campaigns. Sharing early stage ideas such as scamps or campaign concepts can help marketers to identify how the general population will perceive the idea. A best case scenario is that their ideas are great, the participant thinks they&rsquo;re great and the campaign lands perfectly. A small amount of early stage research has helped make sure that the idea is well received. Importantly, the brand is enhanced, the product will see an uplift in sales and everybody in the marketing team sleeps well.
In another scenario, the campaign doesn&rsquo;t land well at all. In fact it lands really badly. The audience feels indifferent about it (or even worse) they spot something that actively turns them off from the product or brand.&nbsp;
Involving the customer at early stages can help to save the day. Their feedback allows the marketing team to iterate on their campaign, to develop the idea further and make it much more appealing. Without early stage testing, the marketing team would have blissfully proceeded with the campaign, have actively upset existing customers and spent a lot of budget on a failed campaign that resulted in a lot of lost sales (and sleep).&nbsp;
For a great example check out how John Lewis made a blunder with one of their insurance products - https://www.theguardian.com/business/2021/oct/27/john-lewis-pulls-controversial-advert-for-being-potentially-misleading
 
<h3 dir="ltr">Agile for FMCG&nbsp;</h3>
&nbsp;
Agile New Product Development (NPD) can offer several significant benefits for the Fast-Moving Consumer Goods (FMCG) industry. The FMCG industry, characterised by high consumer demand, rapid product turnover, and frequent market changes, can particularly benefit from Agile methodologies in the product development process.&nbsp;
Agile NPD allows for quicker development cycles and shorter release times. Cross-functional teams work collaboratively in iterations, delivering product increments rapidly. This &lsquo;faster-to-market&rsquo; advantage is crucial in the FMCG sector where getting products on shelves quickly is a competitive advantage.
Agile NPD emphasises making decisions based on market data and customer feedback. This 'market-driven decision making&rsquo; approach ensures that product features and requirements are continuously refined based on actual market needs, resulting in a product that is more likely to succeed in the market.
In summary, Agile NPD offers the FMCG industry a powerful approach to streamline product development, meet consumer demands, and stay ahead in a highly competitive market by delivering high-quality products quickly and efficiently.&nbsp;
 
<h3 dir="ltr">Be more Agile - The benefits you&rsquo;ll see&nbsp;</h3>
An Agile approach to product innovation can give your business a steady and consistent way of innovating through constant iteration. The feedback you receive from customers can boost your chances of producing a better product and a better way of marketing that product. You&rsquo;ll appeal to more customers and reduce the chance of failure.&nbsp;
It&rsquo;ll also help you build a better business culture, focused around the customer and real feedback rather than internal perception and blame when things go wrong.
&nbsp;
The principles of Agile can be adapted and tailored to suit the unique needs and challenges of various domains, promoting better collaboration, faster delivery, and higher customer satisfaction. However, organisations need to assess their specific context and requirements to determine the best fit for adopting Agile NPD practices.
To understand more about the Agile NPD and how you can use it to improve your products and marketing, speak to the Brand Jar leadership team.&nbsp;
&nbsp;
Drop them an email on <a href="mailto:hello@brandjar.co.uk">hello@brandjar.co.uk</a>
&nbsp;

Agile NPD methodology is an iterative and flexible approach to new product development 

Agile NPD - What is it and why does it matter?

In this blog, we explore the concepts of &lsquo;Omnichannel&rsquo; and &lsquo;Omnichannel Market Research, examining the following topics;
<ol>
<li dir="ltr" aria-level="1">
What is Omnichannel?
</li>
<li dir="ltr" aria-level="1">
What are the key aspects of Omnichannel ?
</li>
<li dir="ltr" aria-level="1">
What is Omnichannel market research?
</li>
<li dir="ltr" aria-level="1">
Why is Omnichannel market research the future?
</li>
</ol>
<h2 dir="ltr">What is Omnichannel?</h2>
&lsquo;Omnichannel&rsquo; refers to a marketing and customer service approach that aims to provide a seamless and integrated experience across multiple channels and touch-points. It is a strategy that focuses on creating a unified and consistent customer journey, regardless of the channel or device used by the customer.
Traditionally, businesses have operated through multiple channels, such as physical stores, websites, mobile apps, call centres, and social media platforms. However, these channels often operate in silos, with limited coordination and integration. This fragmented approach can result in inconsistent messaging, disjointed experiences, and customer frustration.
In an omnichannel approach, businesses strive to break down these silos and create a holistic and interconnected experience for the customer. The goal is to provide a seamless transition and consistent messaging as customers move between channels or interact with multiple channels simultaneously.
<h2 dir="ltr">What are the key aspects of Omnichannel?</h2>
Aspects of an omnichannel strategy may include:
<ol>
<li dir="ltr" aria-level="1">
Channel Integration: Omnichannel aims to integrate different channels so that they work together harmoniously. This can involve sharing customer data, enabling cross-channel communication, and ensuring a consistent brand experience across all touch-points.
</li>
<li dir="ltr" aria-level="1">
Customer-Centric Approach: The focus of omnichannel is on meeting customer needs and preferences, regardless of the channel. It involves understanding customer behaviour, preferences, and expectations at each touchpoint, and tailoring the experience accordingly.
</li>
<li dir="ltr" aria-level="1">
Seamless Experience: Omnichannel aims to provide a seamless and consistent experience across channels. For example, customers can start a transaction on one channel and seamlessly continue it on another without losing progress or having to repeat information.
</li>
<li dir="ltr" aria-level="1">
Personalisation: An important aspect of omnichannel is personalising the customer experience. By leveraging customer data and insights, businesses can deliver relevant and targeted messaging, recommendations, and offers based on individual preferences and behaviours.
</li>
<li dir="ltr" aria-level="1">
Data Integration and Analytics: Omnichannel relies on integrating and analysing data from various channels to gain a comprehensive understanding of the customer journey. This data-driven approach helps businesses optimise their strategies, identify pain points, and make informed decisions to enhance the customer experience.
</li>
<li dir="ltr" aria-level="1">
Multi-Device Compatibility: With the proliferation of devices, an omnichannel approach considers the different devices used by customers, such as smartphones, tablets, desktops, and wearables. It ensures that the customer experience is consistent and optimised across all devices.
</li>
</ol>
By adopting an omnichannel strategy, businesses can enhance customer satisfaction, loyalty, and engagement. Customers benefit from a seamless and personalised experience, while businesses can gain insights into customer behaviour and preferences, improve their marketing efforts, and drive sales growth.
<h2 dir="ltr">What is Omnichannel Market Research?</h2>
Omnichannel market research refers to a research approach that incorporates multiple channels and touchpoints to gather data and insights from a diverse range of sources. It involves using various research methods across different channels to collect information and understand consumer behaviour, preferences, and opinions.
In omnichannel market research, researchers leverage a combination of traditional and digital channels to engage with participants and gather data. Some common channels and methods used in omnichannel market research include:
<ol>
<li dir="ltr" aria-level="1">
Online Surveys: Conducting surveys through web-based platforms or mobile apps to collect quantitative data from a large number of participants. Surveys can be distributed via email, websites, social media, or messaging apps.
</li>
<li dir="ltr" aria-level="1">
In-Person Interviews: Conducting face-to-face interviews with participants in physical locations such as stores, shopping malls, or events. This method allows for deeper probing and observation of participants' behaviours.
</li>
<li dir="ltr" aria-level="1">
Telephone Interviews: Conducting structured interviews with participants over the phone, using either random or targeted sampling. This method allows for efficient data collection and can be useful for specific demographic or geographic targeting.
</li>
<li dir="ltr" aria-level="1">
Focus Groups: Organising group discussions with a small number of participants, facilitated either in-person or online. Focus groups provide qualitative insights, allowing researchers to explore participants' opinions, attitudes, and motivations in-depth.
</li>
<li dir="ltr" aria-level="1">
Social Media Listening: Monitoring and analysing conversations, mentions, and discussions on social media platforms to gain insights into consumer sentiment, trends, and preferences. This method allows for real-time tracking and analysis of public opinions.
</li>
<li dir="ltr" aria-level="1">
Customer Feedback Management Systems: Utilising feedback mechanisms such as online feedback forms, chatbots, or customer service interactions to collect feedback and insights from customers at various touch points in the customer journey.
</li>
<li dir="ltr" aria-level="1">
Mobile Ethnography: Leveraging mobile devices and apps to capture participants' behaviours, experiences, and context in real-time. Participants can record their activities, take photos, or provide video feedback, allowing for rich qualitative data collection.
</li>
<li dir="ltr" aria-level="1">
Online Communities: Creating online communities or panels of participants who can provide feedback, engage in discussions, and participate in research activities over an extended period. This method enables longitudinal research and ongoing engagement with participants.
</li>
</ol>
The aim of omnichannel market research is to gather data from multiple sources to gain a holistic understanding of consumer behaviour and preferences. By utilising various channels and methods, researchers can capture a wider range of perspectives, improve data quality, and gain deeper insights into the target audience.
Additionally, the integration of data collected from different channels allows for a comprehensive analysis of the customer journey, identifying touch points, pain points, and opportunities for improvement. This integrated approach helps businesses make data-driven decisions and develop strategies that align with customer expectations across multiple channels and touchpoints. 
<h2 dir="ltr">Why is Omnichannel Market Research the future?</h2>
Omnichannel market research is considered the future of market research due to several key reasons:
<ol>
<li dir="ltr" aria-level="1">
Changing Consumer Behaviour: Consumer behaviour has evolved significantly with the proliferation of digital technology and the increasing use of multiple channels. Today's consumers engage with brands through various touchpoints, including physical stores, websites, social media platforms, mobile apps, and more. Understanding these complex customer journeys requires an omnichannel approach to capture accurate and comprehensive data.
</li>
<li dir="ltr" aria-level="1">
Integrated Customer Experience: Customers expect a seamless and consistent experience across all channels. They want their interactions with a brand to be connected and personalised, regardless of the channel they choose. Omnichannel market research allows businesses to understand customer preferences, pain points, and expectations across multiple touchpoints. This understanding helps in delivering a unified and enhanced customer experience.
</li>
<li dir="ltr" aria-level="1">
Holistic Insights: By adopting an omnichannel approach, businesses can gather data from diverse sources and gain a holistic view of consumer behaviour. Integrating data from various channels provides a comprehensive understanding of the customer journey, enabling businesses to identify patterns, trends, and correlations that might be missed by using a single-channel research approach. This holistic view allows for more accurate insights and better-informed decision-making.
</li>
<li dir="ltr" aria-level="1">
Data Integration and Analysis: With the advancement of technology, data integration and analysis have become more accessible and efficient. Omnichannel market research leverages data integration techniques to combine and analyse data from different sources, such as online surveys, social media conversations, in-store interactions, and more. This integrated analysis provides deeper insights and a comprehensive understanding of customer behaviour and preferences.
</li>
<li dir="ltr" aria-level="1">
Real-Time Insights: Omnichannel market research leverages real-time data collection and analysis capabilities. With the use of digital channels and automated tools, businesses can capture and analyse data in real-time, allowing for immediate insights and timely decision-making. This agility and responsiveness are crucial in today's fast-paced business environment.
</li>
<li dir="ltr" aria-level="1">
Personalisation and Targeting: Omnichannel market research enables businesses to gather data on individual customer preferences, behaviours, and interactions across channels. This data can be leveraged to personalise marketing messages, offers, and experiences, leading to higher customer engagement and satisfaction. Personalisation is a key driver of customer loyalty and repeat business.
</li>
<li dir="ltr" aria-level="1">
Competitive Advantage: As more businesses embrace omnichannel strategies, those that adopt omnichannel market research gain a competitive advantage. By understanding the customer journey across multiple touchpoints, businesses can identify gaps, optimise their marketing efforts, and deliver a superior customer experience. This advantage can lead to increased customer loyalty, market share, and profitability.
</li>
<li dir="ltr" aria-level="1">
Evolving Technology: The continuous advancement of technology opens up new opportunities for omnichannel market research. Innovations such as artificial intelligence, machine learning, natural language processing, and big data analytics enable more sophisticated data collection, analysis, and interpretation. These technological advancements enhance the capabilities of omnichannel market research, making it a powerful tool for businesses.
</li>
</ol>
In summary, omnichannel market research is the future because it aligns with changing consumer behaviour, provides holistic insights, leverages data integration and analysis, offers real-time insights, enables personalisation, and provides a competitive advantage.
By embracing an omnichannel approach, businesses can stay ahead of the curve and meet the evolving demands of their customers in a digitally connected world.
To understand more about Brand Jar&rsquo;s Omnichannel approach to gathering consumer intelligence, speak to the Brand Jar customer success team. They will offer you genuine and objective advice and support about this topic.&nbsp;
Drop them an email on <a href="mailto:hello@brandjar.co.uk">hello@brandjar.co.uk</a>

Omnichannel research gains insight from consumers in the best way for them as individuals. It provides more accurate results for hard to reach people

What is Omnichannel Market Research?

In this blog, we explore consumer intelligence and the core features you should expect from a Consumer Intelligence platform in 2023. Topics include;
<ol>
<li dir="ltr" aria-level="1">
What is consumer intelligence?
</li>
<li dir="ltr" aria-level="1">
What are the key challenges in gathering consumer intelligence?
</li>
<li dir="ltr" aria-level="1">
How to choose the best Consumer Intelligence Platform for your needs
</li>
<li dir="ltr" aria-level="1">
What key features should you look out for in a consumer intelligence platform in 2023 
</li>
</ol>
<h2 dir="ltr">What is Consumer Intelligence?</h2>
Consumer intelligence is the gathering, analysing, and understanding of information about consumers, their behaviours, preferences, and needs. It involves collecting data from various sources, such as surveys, social media, online reviews, customer feedback, and market research, and transforming it into actionable insights that businesses can use to make informed decisions.
It is crucial for businesses to gain a comprehensive understanding of their target market, make informed decisions, develop effective strategies, and stay competitive in today's dynamic business environment. By harnessing consumer insights, companies can build stronger customer relationships, drive innovation, and achieve long-term success.
But often gathering consumer intelligence can be a real challenge with many people having concerns about how to use the technology they&rsquo;re presented with or about how their data is being used and stored.
When selecting a platform, it&rsquo;s really important to consider the options and make a great choice. Here we&rsquo;ve highlighted a few of the best the market has to offer and delved into their product features.&nbsp; 
<h2 dir="ltr">What are the key challenges in gathering consumer intelligence?</h2>
Gathering consumer intelligence can present a number of challenges for your research and insight teams. With increasing concerns around data privacy and regulations like GDPR, businesses need to ensure that they collect and handle consumer data in a legal and ethical manner. Obtaining informed consent, anonymizing data, and maintaining data security are crucial considerations, as is maintaining accuracy and quality; essential for meaningful insights. Challenges such as respondent bias, incomplete or inaccurate information, and reliance on self-reported data can impact the quality of the data collected.&nbsp;
Ensuring a representative sample is also crucial to obtaining reliable consumer intelligence. Employing appropriate sampling methodologies and reaching out through multiple channels can help address this challenge. This will also lead to higher participation. Factors like survey fatigue, low response rates, and lack of motivation can affect the quantity and quality of the data collected. Designing engaging surveys, offering incentives, and maintaining clear communication with participants can help improve respondent engagement.
With the increasing number of channels and touchpoints, gathering consumer intelligence across multiple platforms can be complex. Ensuring consistency in data collection methods, integrating data from different sources, and managing data across channels can be challenging. Adopting tools and technologies that facilitate data integration and analysis can help overcome these challenges.Making sense of large datasets, identifying patterns, and drawing actionable insights can be complex. Employing data analysis techniques, data visualisation tools, and involving experienced analysts can help extract meaningful insights from consumer intelligence.
Gathering consumer intelligence can be resource-intensive in terms of time, budget, and personnel. Limited resources may restrict the scale and scope of research initiatives. It is important to allocate resources effectively, prioritise research objectives, and leverage technology and automation where possible to optimise resource utilisation. Overcoming these challenges requires careful planning, robust research methodologies, adherence to ethical standards, and leveraging appropriate technologies and tools. Regular monitoring and evaluation of research processes can help identify and address any challenges that arise, ensuring the collection of accurate and meaningful consumer intelligence.
<h2 dir="ltr">How to choose the best Consumer Intelligence Platform for your needs</h2>
Choosing the best Consumer Intelligence Platform (CIP) for your needs requires careful consideration of various factors. Here are some steps to help you make an informed decision:
1. Define your objectives: Start by clearly understanding your business goals and what you aim to achieve with a CIP. Identify the specific insights and analytics you need to gather from consumer data to drive your decision-making process effectively.
2. Evaluate data sources: Consider the types of data sources the CIP can integrate with or access. Look for platforms that offer comprehensive coverage, including social media, web analytics, market research data, customer surveys, and any other relevant sources for your industry.
3. Analytical capabilities: Assess the platform's analytical capabilities and the range of insights it can provide. Look for features such as advanced segmentation, trend analysis, sentiment analysis, predictive modelling, and data visualisation tools. The platform should offer specific analysis methods that align with your objectives.
4. Data visualisation and reporting: Consider the platform's reporting capabilities and the ease of interpreting and sharing the insights it generates. Look for features like customizable dashboards, interactive visualisations, automated reporting, and the ability to export data in various formats for further analysis.
5. Integration and scalability: Determine whether the CIP can seamlessly integrate with your existing systems and tools, such as customer relationship management (CRM) software, marketing automation platforms, or data warehouses. Additionally, consider the scalability of the platform to accommodate your growing data needs as your business expands.
6. Data privacy and security: Ensure that the CIP follows robust data privacy and security practices. Look for platforms that comply with relevant regulations, have data encryption protocols, offer role-based access controls, and have a track record of maintaining data confidentiality.
7. User interface and ease of use: Evaluate the user interface and overall user experience of the CIP. The platform should be intuitive and user-friendly, allowing your team to navigate and extract insights without significant technical expertise or extensive training.
8. Customer support and training: Consider the level of customer support and training provided by the CIP vendor. Ensure that they offer sufficient onboarding assistance, access to documentation and tutorials, and responsive technical support to address any issues or questions that may arise.
9. Pricing and ROI: Compare the pricing models of different CIP solutions, considering factors such as subscription costs, data usage fees, and additional services. Balance the pricing with the potential return on investment (ROI) the platform can deliver based on the insights and value it provides to your business.
10. Industry expertise and references: Assess the vendor's industry expertise and reputation. Look for customer reviews, case studies, and references from businesses in your industry or similar use cases to understand their experience with the platform.
By following these steps, you can evaluate different Consumer Intelligence Platforms and select the one that aligns best with your specific business needs and goals.
<h2 dir="ltr">What key features should you look out for in a consumer intelligence platform in 2023?</h2>
It goes without saying we might have some strong and specific opinions on this topic. Regardless of what we think, it is important to look for key features that align with the evolving needs of your business and your insights team. Our top 5 features to consider include:
<h3 dir="ltr">]Easy flow of data with your API</h3>
Having a robust API is critical to ensure that data can be moved quickly and easily through our systems. The platform should have the capability to integrate and centralise data from various sources, including online surveys, social media, customer feedback, and other relevant channels. This allows for a comprehensive view of consumer behaviour and preferences. Most importantly it&rsquo;ll make things very efficient and save loads of time for your insights team.
<h3 dir="ltr">Easy to understand and share Analytics&nbsp;</h3>
The platform should offer a suite of analytical capabilities. These features help in deriving actionable insights, identifying patterns, and making data-driven decisions. Data visualisation tools should also be available to present findings in a clear and visually appealing manner. Where the analytics come to an end, your API should give you the ability to pipe this data easily into other systems for deeper analysis. The platform should also facilitate collaboration among team members, allowing for seamless sharing and collaboration on consumer intelligence projects.&nbsp;
<h3 dir="ltr">A user experience that your cat could understand</h3>
A user-friendly interface and intuitive user experience are essential for maximising productivity and adoption. The platform should be easy to navigate, with clear workflows and accessible features that do not require extensive technical expertise. It should be mobile first and adaptable to all screen sizes. It should also support multichannel data collection and analysis, encompassing online, offline, and mobile channels to capture a comprehensive view of consumer behaviour.
<h3 dir="ltr">Slice and dice your data with ease</h3>
Look for a platform that provides tools for customer segmentation. This will allow you to identify distinct consumer groups based on behaviour, demographics, and preferences. It enables targeted campaigns and personalised experiences to enhance customer engagement and loyalty. It should help you slice and dice your data easily to gain deep understanding of specific segments and enable you to go back to these customers with further questions to enrich tier profile&nbsp;
<h3 dir="ltr">&lsquo;Future proof&rsquo; and &lsquo;bullet proof&rsquo;</h3>
Data Privacy and Security: Given the growing importance of data privacy and security, the platform should have robust measures in place to ensure the protection of consumer data. Compliance with relevant data protection regulations should be a priority. It should also be able to scale and be capable of handling growing data volumes and evolving research needs. It should be adaptable to changing business requirements and enable customization based on specific industry or organisational needs.
To understand more about the Brand Jar&rsquo; platform and the key features it offers, speak to the Brand Jar customer success team. They will offer you an honest and objective viewpoint on this topic.&nbsp;
Drop them an email on&nbsp;<a href="mailto:hello@brandjar.co.uk">hello@brandjar.co.uk</a>

Consumer insight is best gathered from the most diverse groups. Brand Jar's inclusive approach maximises the reach of surveys using WhatsApp, SMS and web forms

What features should I look for in a Consumer Intelligence Platform in 2023?

Manchester company Brand Jar has launched its platform which looks set to disrupt the consumer research space
Brand Jar provides real consumer intelligence in minutes not months, shortening the time taken to bring great ideas to market. They do this by using WhatsApp to understand customer journeys, opinions and experiences in everyday life.&nbsp;
The Brand Jar &lsquo;Panel&rsquo; (participants offering their opinions) are sent regular short questions to their phones via WhatsApp. Answers are submitted back to Brand Jar in real time and they are offered small cash rewards for taking part.&nbsp;
Brands using this insight get a rapid understanding of how people in the real world feel about their products, advertising and packaging. It helps to de-risk bringing new ideas to market and get quick feedback on ideas.
Commenting on their use of WhatsApp to gather consumer insights, CTO Dan Leyden said;
&ldquo;Using WhatsApp as the interface to gather insights really gives our platform the edge with the quality and consistency of feedback.
Gathering consumer insights using purpose built apps is a challenging and often bewildering experience for the research participant. They have to learn to use another app and often delete it once they&rsquo;re bored,&nbsp; meaning that they are not really engaged in providing insight in the long term.
Gathering insights over WhatsApp delivers a familiar and easy-to-use experience. Our participants answer questions at their leisure using an app they already love. This makes the experience easier and the quality of insights better.
In addition, all multimedia is built in for the user so collecting video, images and audio is super easy, particularly for in-home and in-store studies.&rdquo;
Looking at their plans for the next year, CEO Alec Middleton commented;
&ldquo;Brand Jar is the one-stop shop for brands to get fast consumer insights directly from real people in the market. We provide the panel, the technology, the dashboards and the customer support to help insight teams and research agencies gather qual and quant insights in real-time.
We&rsquo;ve been working with a small number of customers for over a year already. We&rsquo;ve helped them make great decisions about their product, their packaging and their advertising to avoid making costly mistakes. We will continue to build these relationships whilst working with new customers to build extreme value in our proposition.&nbsp;
One of our biggest success stories was working with a large supermarket chain where we were able to gather shopping habits (including video) and have the entire dataset back to them within 48 hours of commission. This project offered tremendous insight for fast decision making about their in-store POS.&nbsp;
We&rsquo;re excited about working with more end-user brands to really put our technology to great use!&rdquo;
For a full product demo of Brand Jar, speak to our customer success team on 0161 000 0000 or email hello@brandjar.co.uk

Welcome Brand Jar! The new platform for consumer insight surveys. We do omnichannel surveys to get the best insight from hard to reach consumers

News

Agile NPD - What is it and why does it matter?

What is Omnichannel Market Research?

What features should I look for in a Consumer Intelligence Platform in 2023?

Brand Jar makes it easier to gain real consumer insights