Manchester company Brand Jar has launched its platform which looks set to disrupt the consumer research space
Brand Jar provides real consumer intelligence in minutes not months, shortening the time taken to bring great ideas to market. They do this by using WhatsApp to understand customer journeys, opinions and experiences in everyday life.&nbsp;
The Brand Jar &lsquo;Panel&rsquo; (participants offering their opinions) are sent regular short questions to their phones via WhatsApp. Answers are submitted back to Brand Jar in real time and they are offered small cash rewards for taking part.&nbsp;
Brands using this insight get a rapid understanding of how people in the real world feel about their products, advertising and packaging. It helps to de-risk bringing new ideas to market and get quick feedback on ideas.
Commenting on their use of WhatsApp to gather consumer insights, CTO Dan Leyden said;
&ldquo;Using WhatsApp as the interface to gather insights really gives our platform the edge with the quality and consistency of feedback.
Gathering consumer insights using purpose built apps is a challenging and often bewildering experience for the research participant. They have to learn to use another app and often delete it once they&rsquo;re bored,&nbsp; meaning that they are not really engaged in providing insight in the long term.
Gathering insights over WhatsApp delivers a familiar and easy-to-use experience. Our participants answer questions at their leisure using an app they already love. This makes the experience easier and the quality of insights better.
In addition, all multimedia is built in for the user so collecting video, images and audio is super easy, particularly for in-home and in-store studies.&rdquo;
Looking at their plans for the next year, CEO Alec Middleton commented;
&ldquo;Brand Jar is the one-stop shop for brands to get fast consumer insights directly from real people in the market. We provide the panel, the technology, the dashboards and the customer support to help insight teams and research agencies gather qual and quant insights in real-time.
We&rsquo;ve been working with a small number of customers for over a year already. We&rsquo;ve helped them make great decisions about their product, their packaging and their advertising to avoid making costly mistakes. We will continue to build these relationships whilst working with new customers to build extreme value in our proposition.&nbsp;
One of our biggest success stories was working with a large supermarket chain where we were able to gather shopping habits (including video) and have the entire dataset back to them within 48 hours of commission. This project offered tremendous insight for fast decision making about their in-store POS.&nbsp;
We&rsquo;re excited about working with more end-user brands to really put our technology to great use!&rdquo;
For a full product demo of Brand Jar, speak to our customer success team on 0161 000 0000 or email hello@brandjar.co.uk

Welcome Brand Jar! The new platform for consumer insight surveys. We do omnichannel surveys to get the best insight from hard to reach consumers

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Brand Jar makes it easier to gain real consumer insights