Manchester company Brand Jar has launched its platform which looks set to disrupt the consumer research space
Brand Jar provides real consumer intelligence in minutes not months, shortening the time taken to bring great ideas to market. They do this by using WhatsApp to understand customer journeys, opinions and experiences in everyday life.&nbsp;
The Brand Jar &lsquo;Panel&rsquo; (participants offering their opinions) are sent regular short questions to their phones via WhatsApp. Answers are submitted back to Brand Jar in real time and they are offered small cash rewards for taking part.&nbsp;
Brands using this insight get a rapid understanding of how people in the real world feel about their products, advertising and packaging. It helps to de-risk bringing new ideas to market and get quick feedback on ideas.
Commenting on their use of WhatsApp to gather consumer insights, CTO Dan Leyden said;
&ldquo;Using WhatsApp as the interface to gather insights really gives our platform the edge with the quality and consistency of feedback.
Gathering consumer insights using purpose built apps is a challenging and often bewildering experience for the research participant. They have to learn to use another app and often delete it once they&rsquo;re bored,&nbsp; meaning that they are not really engaged in providing insight in the long term.
Gathering insights over WhatsApp delivers a familiar and easy-to-use experience. Our participants answer questions at their leisure using an app they already love. This makes the experience easier and the quality of insights better.
In addition, all multimedia is built in for the user so collecting video, images and audio is super easy, particularly for in-home and in-store studies.&rdquo;
Looking at their plans for the next year, CEO Alec Middleton commented;
&ldquo;Brand Jar is the one-stop shop for brands to get fast consumer insights directly from real people in the market. We provide the panel, the technology, the dashboards and the customer support to help insight teams and research agencies gather qual and quant insights in real-time.
We&rsquo;ve been working with a small number of customers for over a year already. We&rsquo;ve helped them make great decisions about their product, their packaging and their advertising to avoid making costly mistakes. We will continue to build these relationships whilst working with new customers to build extreme value in our proposition.&nbsp;
One of our biggest success stories was working with a large supermarket chain where we were able to gather shopping habits (including video) and have the entire dataset back to them within 48 hours of commission. This project offered tremendous insight for fast decision making about their in-store POS.&nbsp;
We&rsquo;re excited about working with more end-user brands to really put our technology to great use!&rdquo;
For a full product demo of Brand Jar, speak to our customer success team on 0161 000 0000 or email hello@brandjar.co.uk

Welcome Brand Jar! The new platform for consumer insight surveys. We do omnichannel surveys to get the best insight from hard to reach consumers

Brand Jar makes it easier to gain real consumer insights

We're a bunch of consumer behaviour nerds, brand obsessives and tech geeks. We want to help you do more with your budget and bring great ideas to market faster.

<div>Technology should be built for the very best user experience. Why should research participants have to download and learn new software just to take part in research? And why should clients need a qualification in coding to access research data?Brand Jar started out with a single goal - make it super-easy to collect and analyse consumer insights. We have a built a platform that works for everyone involved. Participants are asked questions via Whatsapp. It's simple, which means it works. For clients, our tried and tested tech shows data in real time. Built with intuitive filtering, AI summaries and transcripts to save significant time.We'll relentlessly pursue the core values, simple and proficient, in everything we do.</div>

"Make brilliant research and essential insights easy to achieve, so brands can make game changing decisions.”

Manchester company Brand Jar has launched its platform which looks set to disrupt the consumer research space.

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<div>Our team help you to build the perfect question sets and ensure that the data collected will provide genuine insight.</div>

<div>Our platform allows secure, safe data collection via WhatsApp, SMS or Email, allowing in-survey analysis.</div>

<div>Our extensive panel makes sure you gain real insight, from real people, in real-time that fit your specific criteria.</div>

We're not just a software business, we work with our clients every step of the way to get the best insights. We will get to know your brand so we have a deep understanding of your market and the things that make a real difference, then we build a perfect plan.

No panel? No problem! We find the best people to participate in your research. We ensure they are engaged, compliant and fit your exact criteria before they start offering insights, guaranteeing high-value results.

 The Brand Jar platform lets you gather insight in real-time, seeing data as it comes in. Our intuitive platform allows you to identify the top-line with changeable data visualisation, AI summaries and auto-transcripts, which will save you a huge amount of time. It can also give you the finer detail by showing specific questions  and participant responses. 

Your first Brand Jar survey is the start of getting to understand your customer in detail. We'll help you build a long term plan, creating follow-on surveys for long-term analysis. Whatever your goals is, we're here to help you get the knowledge that builds market leading products, services and campaigns.

How it works

Introduce new ideas and test concepts with your customers over WhatsApp.
Reduce the risk of failure by using data to make informed decisions. 
Brand Jar is the fast and easy way to test your ideas.

Brand Jar helps you to understand your customers. It gives you the data to shape decisions on product, advertising, pricing and packaging.

Give your participants a voice and listen to their feedback as true verbatim.

Share and receive images of your product, venue, marketing, whatever you need to see for instant feedback.

Let your participants show you their world sending you videos of themselves and what they see!

Brand Jar provides the perfect blend of quantitative and qualitative data collection.

We have all the things you'd expect, such as NPS, Likert scale, yes/no, multiple choice and free-text questions, and Brand Jar facilitates multimedia.

Backed by AI, our real-time platform gives your insight, product and marketing teams the data they need to make revenue changing decisions.

A user interface thats tried, tested and intuitive.

Segment based on whatever criteria you want with our unique filtering system.

See participant results appear in real-time.

Track the sentiment of your panel over long periods to build deep market knowledge.

Why reinvent when you can realign? Brand Jar uses WhatsApp, SMS &amp; Email channels to collect data so respondents can participate on at their convenience. No new apps to download and nothing new to learn. Just an easier experience, higher participation, lower drop out rates and better insights. It's simple, which means it works.

Use the power of WhatsApp, SMS and email to gather consumer feedback at scale. We lift the lid on your market to give you fast, cost-effective insights.

<ul><li>Access for 5 team members</li><li>Monthly survey</li><li>Customised question jar (10 questions)</li><li>WhatsApp, email &amp; webforms </li><li>Insights from up to 100 panel members</li><li>Data dashboards</li><li>Customer success manager</li></ul>

For small teams testing big ideas

Essential

<ul><li>Access for 10 team members</li><li>Up to 3 monthly surveys</li><li>Customised question jar (30 questions)</li><li>Multimedia questions &amp; answers</li><li>WhatsApp, email &amp; webforms </li><li>Insights from up to 250 panel members</li><li>Panel segmentation and tagging</li><li>Data dashboards</li><li>Customer success manager</li><li>Tracker survey options</li></ul>

For high growth brands needing deeper insights more regularly

Evolution

<ul><li>Full team access</li><li>Unlimited surveys</li><li>Media Questions</li><li>WhatsApp, SMS email and webforms </li><li>Unrestricted panel access</li><li>Panel segmentation and tagging</li><li>Dedicated account manager</li><li>Question architect</li><li>Customisable dashboards and reporting</li><li>Option for custom branding</li><li>Multiple projects and access levels</li><li>Tracker surveys</li><li>API access</li></ul>

For UK &amp; International organisations that want to own their market

Enterprise

Our subscription model is perfect for research and insight teams

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Brand Jar makes it easier to gain real consumer insights

Brand Jar makes it easier to gain real consumer insights

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