Brand Jar's tech makes it easy to understand your customer's opinions, behaviour and needs.
We deliver powerful research and actionable insights to support the development of your brand.
How it works
Curated questions. Customer opinions. Actionable insights.
Brand Jar helps you to read your customer's minds, so you can build a thriving brand that inspires loyalty and love.
What kind of research questions can you ask?
Quantitative research
Quant will give you numerical data to describe and measure feedback. Quantitative questions are close-ended, objective and will give you specific answers that make comparison easy, at scale. Some examples are - NPS (net promoter score), Likert scale, and multiple or single choice questions.
Qualitative research
Qual will give you non-numerical data. Qualitative questions are open-ended and provide the opportunity for subjective perspectives to be shared by participants that create narratives. Answers to qualitative questions can come in the form of - free text, image, video , all of which are easy for participants to share with Brand Jar via WhatsApp
Text
Whether structured or in the form of free text, Brand Jar can capture all kinds of written responses
Image
Photos and screenshots can be shared so you can see through directly your customer's eyes
Video
Whether it's a selfie video or documenting experiences, you can be immersed in participant video
Research with Brand Jar in a few easy steps
Research with Brand Jar in a few easy steps
1. Research question
1. Research question
The Brand Jar team will get to know you and your brand, so we can help to define the research questions that will deliver the best value for your business.
2. Methodology
2. Methodology
Either TRACKING, INNOVATION or RETAIL research is chosen. The Brand Jar team will help to craft questions that will not only get you the answers your brand needs, but will be optimised to work perfectly with WhatsApp, SMS or email. Survey(s) are built from the questions sets and thoroughly tested.
3. Panel selection
3. Panel selection
A group of participants are selected from Brand Jar's panel of over 35,000 people. The people will be chosen to represent your brand's specific customer profile. The participants are fully onboarded with the expectations and requirements of the research clearly outlined.
4. Data collection
4. Data collection
Surveys are distributed to participants via WhatsApp. Each participant receives an invitation to begin the survey. Once accepted the first question is sent and a response from the participant triggers the next question, and so on, until the survey is complete. The brand can see participant responses in real time in the Brand Jar platform.
5. Data analysis
5. Data analysis
Participant responses are available in the Brand Jar platform in real time, allowing instant access to results. Clever data filtering and segmentation along with AI summaries for questions and surveys make it easy to analyse and scrutinise results.
6. Actionable insights
6. Actionable insights
The Brand Jar platform makes it simple to identify themes and insights, but if you need it, the Brand Jar team can provide support in turning your data in to valuable, actionable insights that can move your brand forward.