<div>It's not enough for modern brands to just provide a good product. The secret to long-term success, customer loyalty and brand adoration lies in not only understanding your customer, but creating an offering that feels intrinsic to your customer's needs, wants and values. Anticipating their expectations with exceptional service and product offerings becomes an achievable goal when your brand has an intimate, detailed and on-going understanding of its customer's behaviour and opinions.Brand Jar was built so brands can read their customer's minds and make informed strategic decisions that lead to growth.</div>

"Helping you put customer feedback at the centre of your decision-making processes, so that you can develop and grow the brand of your dreams.”

We're a multidisciplinary team that thrive on supporting ambitious brands. We can help you put your customer's voice at the centre of your business.

<div>Technology should be built for the very best user experience. Why should research participants have to download and learn new software just to take part in research? And why should clients need a qualification in coding to access research data?Brand Jar started out with a single goal - make it super-easy to collect and analyse consumer insights. We have a built a platform that works for everyone involved. Participants are asked questions via Whatsapp. It's simple, which means it works. For clients, our tried and tested tech shows data in real time. Built with intuitive filtering, AI summaries and transcripts to save significant time.We'll relentlessly pursue the core values, simple and proficient, in everything we do.</div>

"Make brilliant research and essential insights easy to achieve, so brands can make game changing decisions.”

Manchester company Brand Jar has launched its platform which looks set to disrupt the consumer research space.

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Learn more about Brand Jar projects, market research methodologies and advances in tech 

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Use Brand Jar tech to put customer feedback at the centre of decision making, to build an adored brand.

Track and quantify brand performance, perception and preference to predict future trends and customer needs.

Feed creative innovation, develop better products that get to market faster and plan perfectly pitched launches.

Get feedback to shape exceptional customer that will make your brand stand out in-store and online.

We have a growing, engaged, high-quality panel that will provide the perspectives that your brand needs

We will find the right people to represent your brand's specific cstomer profile, no matter how niche&nbsp;

We share surveys with participants via WhatsApp making it simple and convenient to provide feedback

We meet the highest standards of data protection to ensure that participant information is secure

<div>Our team provides a full service, providing all the support you need for brilliant surveys, easy data analysis and actionable insights.</div>

<div>Our intuitive platform shares customer responses in real time, AI summaries save hours of work and clever filtering makes analysis simple.</div>

<div> We provide the perfect participants to ensure high value data that leads to meaningful insights that will evolve your brand.</div>

We're not just a software business, we work with our clients every step of the way to get the best insights. We will get to know your brand so we have a deep understanding of your market and the things that make a real difference, then we build a perfect plan.

No panel? No problem! We find the best people to participate in your research. We ensure they are engaged, compliant and fit your exact criteria before they start offering insights, guaranteeing high-value results.

 The Brand Jar platform lets you gather insight in real-time, seeing data as it comes in. Our intuitive platform allows you to identify the top-line with changeable data visualisation, AI summaries and auto-transcripts, which will save you a huge amount of time. It can also give you the finer detail by showing specific questions  and participant responses. 

Your first Brand Jar survey is the start of getting to understand your customer in detail. We'll help you build a long term plan, creating follow-on surveys for long-term analysis. Whatever your goals is, we're here to help you get the knowledge that builds market leading products, services and campaigns.

The Brand Jar team will get to know you and your brand, so we can help to define the research questions that will deliver the best value for your business.

Either TRACKING, INNOVATION or RETAIL research is chosen. The Brand Jar team will help to craft questions that will not only get you the answers your brand needs, but will be optimised to work perfectly with WhatsApp, SMS or email. Survey(s) are built from the questions sets and thoroughly tested.

A group of participants are selected from Brand Jar's panel of over 35,000 people. The people will be chosen to represent your brand's specific customer profile. The participants are fully onboarded with the expectations and requirements of the research clearly outlined.

Surveys are distributed to participants via WhatsApp. Each participant receives an invitation to begin the survey. Once accepted the first question is sent and a response from the participant triggers the next question, and so on, until the survey is complete. The brand can see participant responses in real time in the Brand Jar platform.

Participant responses are available in the Brand Jar platform in real time, allowing instant access to results. Clever data filtering and segmentation along with AI summaries for questions and surveys make it easy to analyse and scrutinise results.

The Brand Jar platform makes it simple to identify themes and insights, but if you need it, the Brand Jar team can provide support in turning your data in to valuable, actionable insights that can move your brand forward.

<h2>Research with Brand Jar in a few easy steps</h2>

Brand Jar's tech makes it easy to understand your customer's opinions, behaviour and needs.&nbsp; We deliver powerful research and actionable insights to support the development of your brand.&nbsp;

<div>
<h3>Quantitative research</h3>
Quant will give you numerical data to describe and measure feedback. Quantitative questions are close-ended, objective and will give you specific answers that make comparison easy, at scale. Some examples are - NPS (net promoter score), Likert scale, and multiple or single choice questions.
</div>

<div>
<h3>Qualitative research</h3>
Qual will give you non-numerical data. Qualitative questions are open-ended and provide the opportunity for subjective perspectives to be shared by participants that create narratives. Answers to qualitative questions can come in the form of - free text, image, video , all of which are easy for participants to share with Brand Jar via WhatsApp
</div>

Whether structured or in the form of free text, Brand Jar can capture all kinds of written responses

Text

Photos and screenshots can be shared so you can see through directly your customer's eyes

Image

Whether it's a selfie video or documenting experiences, you can be immersed in participant video

Video

Brand Jar helps you to read your customer's minds, so you can build a thriving brand that inspires loyalty and love.

<h3>What kind of research questions can you ask?</h3>

When a smartphone is all that is needed, it's much easier for participants to answer surveys quickly in a way that fits in with their lives&nbsp;

Using WhatsApp to communicate with participants means no apps to download or new interfaces to learn, just as easy way to answer questions&nbsp;

Many participants are keen to take part in WhatsApp research and we see higher rates of completion than with other channels of communication

Simplicity for participants means it's much more likely for them to finish multi-stage and long-term research, which is key for consistent data&nbsp;

Invested and engaged participants love being able to contribute opinions to support brands, so that they can grow and develop&nbsp;

Gain deep insights over long periods with tracking.

<h2>The Brand Jar experience as a participant</h2>

Our panel of 35,000 people is screened for the perfect candidates for each brand and piece of research

Details about the research are shared and expectations established, ensuring happy and engaged participants who are suited to the research

When the research is launched, a survey invitation is sent to the participant via WhatsApp, to be completed at a convenient time

Pressing 'Go' on the invitation message prompts the first survey question. A response to the question triggers the next question, and so on, until the survey is completed.&nbsp;

Each question is clearly worded and structed outlining what type of response is required - photo, text or video, ensuring that the participant can answer the questions fully and easily&nbsp;

Reminder messages are sent to the participant (if needed) to keept the survey top of mind and ensure timely completion.&nbsp;

Whether structured or in the form of free text, Brand Jar can capture all kinds of  written responses

Photos and screenshots can be shared so you can see through directly your customer's eyes

Whether it's a selfie video or documenting experiences, you can be immersed in participant video

BRAND JAR LOVES TO COMBINE QUALITATIVE AND QUANTITATIVE QUESTIONS FOR MEASURABLE AND DETAILED FEEDBACK

QUANTITATIVE RESEARCHQuant will give you numerical data to describe and measure feedback. Quantitative questions are close-ended, objective and will give you specific answers that make comparison easy, at scale. Some examples are - NPS (net promoter score), Likert scale, and multiple or single choice questions. QUALITATIVE RESEARCH Qual will give you non-numerical data. Qualitative questions are open-ended and provide the opportunity for subjective perspectives to be shared by participants that create narratives. Answers to qualitative questions can come in the form of - free text, image, video , all of which are easy for participants to share with Brand Jar via WhatsApp

The Brand Jar platform makes light work of data analysis so that you can spend your time actioning insights

Use the Brand Jar platform for Instant access to customer responses as they are sent

Real time results

Key themes identified for you in both questions and surveys, saving hours of raw data analysis

AI summaries

Smart filtering options allow you to slice and dice data to quickly understand patterns and finer details

Filtering and segmentation

Choose the way data is visually represented to suit your way of working

Data visualisation

Use the Brand Jar platform for Instant access to customer responses as they are sent


Key themes identified for you in both questions and surveys, saving hours of raw data analysis 

Smart filtering options allow you to slice and dice data to quickly understand patterns and finer details

Choose the way data is visually represented to suit your way of working 

Why reinvent when you can realign? Brand Jar uses WhatsApp, SMS &amp; Email channels to collect data so respondents can participate on at their convenience. No new apps to download and nothing new to learn. Just an easier experience, higher participation, lower drop out rates and better insights. It's simple, which means it works.

<h2>Targeted research that delivers real value</h2>
Brand Jar delivers research that is specifically designed to support fashion, beauty and lifestyle brands.&nbsp;
TRACKING&nbsp; Monitor key metrics that reflect your brand&rsquo;s health over time so you can build a stronger brand, improve customer experience and measure marketing success.
INNOVATION Get detailed feedback at the early stages of concept and development to ensure that time and energy is only spent on the best ideas &nbsp;
RETAIL Understand customer experience so that you can improve service, brand perception and sales, and make your brand stand out online and in-store

Monitor key metrics that reflect your brand&rsquo;s health over time so you can build a stronger brand, improve customer experience and measure marketing success.

Tracking

Get detailed feedback at the early stages of concept and development to ensure that time and energy is only spent on the best ideas

Innovation

Understand customer experience so that you can improve service, brand perception and sales, and make your brand stand out online and in-store

Retail

Brand Jar makes insights easy with fast, simple and cost effective access to customer opinion.

Brand Jar delivers research that is specifically designed to support fashion, beauty and lifestyle brands.

<h3>Targeted research that delivers real value</h3>

Use the power of WhatsApp, SMS and email to gather consumer feedback at scale. We lift the lid on your market to give you fast, cost-effective insights.

<ul>
<li>Access for 5 team members</li>
<li>1 monthly survey</li>
<li>WhatsApp and/or email &amp; SMS&nbsp;</li>
<li>Insights from up to 100 panel members</li>
<li>Segmentation options</li>
<li>Data dashboards</li>
<li>Customer success manager</li>
</ul>

For smaller teams exploring big ideas

Essential

<ul>
<li>Access for 10 team members</li>
<li>Up to 3 monthly surveys</li>
<li>WhatsApp and/or email &amp; SMS</li>
<li>Insights from up to 250 panel members</li>
<li>Segmentation</li>
<li>Data dashboards</li>
<li>Customer success manager</li>
<li>Tracker study options</li>
</ul>

For high growth brands needing more frequent deeper dives

Evolution

<ul>
<li>Full team access</li>
<li>Unlimited surveys</li>
<li>WhatsApp and/or email &amp; SMS</li>
<li>Unrestricted panel access</li>
<li>Panel and data segmentation and tagging</li>
<li>Dedicated account manager</li>
<li>Customisable dashboards and reporting</li>
<li>Option for custom branding</li>
<li>Multiple projects and access levels</li>
<li>Tracker surveys</li>
</ul>

For UK &amp; International organisations that want to turbo power growth

Enterprise

Our subscription model is perfect for research and insight teams

Our subscription model is perfect for marketing, research and insight teams. Get in touch for project-based pricing.

The right plan for

Our plans, your brand

Essential

Evolution

Enterprise